Yes, you.

Listen, figuring out how ‘fair’ you are to others (and the earth) through a quiz like this is a big guessing game. We know.

So this isn’t science – it’s story. Based on averages and reports. We take you through a short, easy quiz and ask you to pretend to shop your faves. Then we introduce you to someone at the end. Not to make you feel guilty. To help you understand your power.

And you should know up front: this isn’t about farmers vs farm workers. It’s about you. Farming needs to remain sustainable for everyone involved. If it doesn’t, your favourite products might not be around for long.

So it comes down to you (no pressure!). Because the decision-makers look at what you (as a consumer) choose.

But here’s the thing about you: you’re just doing the best you can.

You wish there was an app to tell you if your purchase decisions are ethical. Or a sticker with an arrow that said “This is the one that’s kind to the farmer and farm worker and earth”.

We don’t mean to alarm you, but the sticker exists. It’s called the Fairtrade logo.

Do the quiz (which is also your entry to an amazing giveaway) and let’s take it from there. No guilt trips, just solutions.

The best time to think about fairness was years ago. The next best time is right now.