This isn't about farmers vs farm workers
This is about you. Farmers and farm workers alike need you to choose fairness so farming can remain sustainable. By choosing products with the Fairtrade logo, you're choosing sustainable farming, decent work, and fair relationships between farmers, farm workers and the retailers who buy their products. By choosing Fairtrade, you're choosing transparency.
Where do you live in South Africa?
Do you know what a farm worker earns per month?
There are about 500 000 farm workers in South Africa. By law, they should be paid R27.53 per hour. For 9-hour works days, that equals R4779.38 per month. Some don't get paid this much.
Source: The Commission for Conciliation, Mediation and Arbitration, March 2024.
Do you know what a farm worker earns per month?
There are about 500 000 farm workers in South Africa. By law, they should be paid R27.53 per hour. For 9-hour works days, that equals R4779.38 per month. Some don't get paid this much.
Source: The Commission for Conciliation, Mediation and Arbitration, March 2024
How familiar are you with this logo?
Toggle slider to select your answer!
Six-year olds ensure your coffee stays nice and cheap
The cost of living is at an all-time high. Children as young as six years old in coffee-producing countries are doing their part to ensure your coffee stays affordable. They work between 8 and 10 hours a day.
ILO (2004): International Programme on the Elimination of Child Labour, Safety and Health Fact Sheet: Hazardous Child Labour in Agriculture Coffee - Geneva. ILO_REF: INT/00/000/AAA
Six-year olds ensure your coffee stays nice and cheap
The cost of living is at an all-time high. Children as young as six years old in coffee-producing countries are doing their part to ensure your coffee stays affordable. They work between 8 and 10 hours a day.
ILO (2004): International Programme on the Elimination of Child Labour, Safety and Health Fact Sheet: Hazardous Child Labour in Agriculture Coffee - Geneva. ILO_REF: INT/00/000/AAA
How would you describe your coffee ritual?
It's okay, your kids will pick up the tab
The detrimental impacts of water pollution, loss of biodiversity, spread of GMOs, loss of soil fertility and climate change will only really be paid by your kids. They don't need to know what rooibos tastes like, right? Good, 'cause they probably won't be able to afford it.
World Wildlife Fund (WWF) (2010): Agriculture: Facts & Trends South Africa, South Africa.
It's okay, your kids will pick up the tab
The detrimental impacts of water pollution, loss of biodiversity, spread of GMOs, loss of soil fertility and climate change will only really be paid by your kids. They don't need to know what rooibos tastes like, right? Good, 'cause they probably won't be able to afford it.
World Wildlife Fund (WWF) (2010): Agriculture: Facts & Trends South Africa, South Africa.
How do you feel about tea?
Notes of blackberry and barriers to healthcare
98.5% of South African farm workers don't receive contributions to health insurance. Pair that with a huge lack of public healthcare services in rural farming areas, and what do you get? A pretty grim sip of wine.
Visser, M. & Ferrer, S. (2015) Farm Workers’ Living and Working Conditions in South Africa: key trends, emergent issues, and underlying and structural problems.
Notes of blackberry and barriers to healthcare
98.5% of South African farm workers don't receive contributions to health insurance. Pair that with a huge lack of public healthcare services in rural farming areas, and what do you get? A pretty grim sip of wine.
Visser, M. & Ferrer, S. (2015) Farm Workers’ Living and Working Conditions in South Africa: key trends, emergent issues, and underlying and structural problems.
Between us friends, how much wine do you actually drink?
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We don’t want to make assumptions, so refine your answers before you continue.
Refine your selection
Remember this logo? It’s the Fairtrade logo. Check all the items you usually buy that have it on the packaging. Be honest here! If you don't know, don't tick any boxes – click submit!
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Choose your favourites.
Farms are disappearing
A third of our natural ecosystems are under threat, endangering thousands of species and the critical free services they provide to farms. Basically? Your favourite bottle of wine won’t be around forever if things don’t change.
World Wildlife Fund (WWF) (2010): Agriculture: Facts & Trends South Africa, South Africa.
Farms are disappearing
A third of our natural ecosystems are under threat, endangering thousands of species and the critical free services they provide to farms. Basically? Your favourite bottle of wine won’t be around forever if things don’t change.
World Wildlife Fund (WWF) (2010): Agriculture: Facts & Trends South Africa, South Africa.
When you decide what to buy, where do you fall on the slider below?
I don’t really look at labels (and don’t intend to start)
I look carefully at labels to ensure I’m buying ethically